The Roadside MBA: Real-world Lessons for Entrepreneurs, Start-ups and Small Businesses
By Scott Schaefer.
Description
Three top mba proffessor - one big road trip full of powerful insights about product differentiation, pricing, brand management and tactics for battling the 'big boys', the roadside mba takes the blue-chip knowledge and tactics of wall street, and brings them to the high street. Paul oyer, michael mazzeo and scott schaefer have taught thousands of mbas at some of the world's leading business schools. While travelling back from an economics conference together they dropped into a shoe store in maine and chatted to the staff - and quickly realized that the strategic problems fa...
ISBN(s)
0230772587, 9780230772588
