Cutting Edge Advertising, 2nd Edition
By Jim Aitchison.
Description
A new full-colour edition of the world¡¯s most highly regarded book on print advertising. Following the success of the first edition, Cutting Edge Advertising II has become the standard global text on print creativity for professionals, marketers and students. Dozens of new cutting edge print advertisements have been included from the US, UK, Australia and Asia. But that¡¯s not all. For the first time, readers will get to see the latest work from the Philippines, South Africa, China and Eastern Europe. The ads are bigger, clearer and bolder. Virtually every ad is show...
ISBN(s)
9812445579, 9789812445575
